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Audits & Optimization

Find out exactly where your product loses and frustrates users

We evaluate your product's interface and user flows against usability heuristics and real user behavior to pinpoint what's costing you conversions and trust.

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The overview.

Confusing navigation, unclear calls to action, and friction-heavy flows quietly bleed users and revenue — often invisibly, because the team building the product is too close to see it. Our UX audits combine expert heuristic review with real usage data to show exactly where users struggle, why, and what fixing it is worth, so redesign decisions are grounded in evidence rather than opinion.

7-10 days

Avg. audit turnaround

2-3

UX specialists per audit

100%

Findings backed by real user data

What’s included.

Heuristic evaluation

Every core flow is assessed against established usability principles by senior designers, independent of your internal assumptions.

User behavior analysis

We review session recordings, heatmaps, and analytics to see where real users hesitate, backtrack, or abandon.

Accessibility review

Interfaces are checked against WCAG standards so usability improvements don't leave users with disabilities behind.

Prioritized issue log

Every friction point is documented with screenshots, severity, and estimated impact on conversion or task completion.

Redesign recommendations

Concrete, actionable direction for fixing the highest-impact issues, not vague suggestions to 'improve the UX.'

Stakeholder readout

We walk your product and design teams through findings live, so priorities are aligned before redesign work starts.

How we work.

  1. 01

    Assess

    We map your product's core user flows and gather usage data, session recordings, and existing research.

  2. 02

    Analyze

    Flows are evaluated against usability heuristics and cross-checked with real behavioral data to confirm where friction actually occurs.

  3. 03

    Report

    You get a prioritized, evidence-backed report ranking issues by impact on user experience and business outcomes.

  4. 04

    Remediate

    We can redesign and implement fixes directly, or hand off detailed recommendations for your design team to run with.

Typical engagement

2-3

UX specialists per audit

No open-ended timelines, no scope creep — just software that ships on a schedule you agreed to.

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Technologies we use.

FigmaMazeHotjarLighthouseUserTestingOptimal WorkshopAxeCrazy Egg

Frequently asked.

  • It helps. Session recordings and analytics let us validate heuristic findings against real behavior, but we can still deliver a thorough audit without them.

Ready to talk about ui/ux audits?

Let’s figure out the right approach together.

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